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Search and AI driven insights powering Australia’s largest liquor retailer


AI driven insights

Endeavour Drinks Group, owners of brands including Dan Murphy’s and BWS are

Australia’s largest liquor retailer with over 1,600 stores and $11.6b in annual revenue.


With the shear volume of sales and transaction level data Endeavour’s existing BI solution was not coping. Data was being aggregated and still dashboard load times were in the order of minutes.


With the existing solution, business users were able to access high level metrics from dashboards, but when deeper analysis was required business users were reliant on the analytics team. That meant delays, frustration and lost opportunities.


Alongside these frustrations, Endeavour were also planning to decommission one of their legacy BI tools. It was a great opportunity to take a new path with BI, rather than continuing with the legacy dashboard approach.


"I am already using ThoughtSpot in meetings to answer questions, it’s already delivering value to the business."


After a thorough evaluation of the BI market, Endeavour selected ThoughtSpot’s search and AI driven platform as their tool of choice and Pivot Analytics, the APAC ThoughtSpot partner of the year to implement the platform.


Pivot Analytics working closely with the internal Endeavour BI team were able to deploy. ThoughtSpot in just 9 weeks. ThoughtSpot is providing search driven insights for the Merchandise and Operations teams across over 1 billion rows of data, down to the individual transaction level.


ThoughtSpot is allowing Category and Operations Managers to use search to quickly ask their own questions of their data. With ThoughtSpot producing granular level insights in seconds not minutes.


"This is the first time the data quality team have seen some of this data at this level of granularity and it’s surfacing issues we didn’t even know about."


The majority of questions are answered in under 10 seconds which has been a game changer. Within the first few weeks users were already changing the way they were using data, able to find insights during meetings and powering decision making at a new level.


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